Defy Facial Spa
Spa & cosmetic2023defyfacialspa.com

A spa and cosmetic practice with a deep treatment menu and exactly one commercial action that mattered — getting the booking.
Rebuilt from the treatment menu up, so booking became the shortest path on every page.
What changed
- The treatment menu rebuilt underneath the booking action rather than in front of it
- Contact and call actions held in the header and repeated inside the hero
- Search work run across the treatment pages, not bolted on after launch
Specification
- Sector
- Spa & cosmetic
- Year
- 2023
- Platform
- Webflow
- Live at
- defyfacialspa.com
Services used
- Custom Webflow design
- SEO
- CMS training
- +35%
- organic traffic
- +25%
- bookings
- Reported by
- Defy Facial Spa, after launch. Not a projection and not a model.







